Which of These Desires Turns Your Prospects Into Buyers?
If you want to get greater responses from your marketing materials without spending more money, here’s a fact you must remember: You can’t create desire where none exists — you can only deepen a desire...
View ArticleAn Easy Way to Increase Your Ad Readership by Up to 700%
When you open a newspaper, magazine or similar publication, which are you more likely to read — the ads or articles? In most cases, I bet you seek out the articles. Right? People are drawn to articles...
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Which is More Important When Marketing — Your Message or Your Audience?
If you had to pick between delivering a powerful marketing message to a large audience of people or selecting a small group of prospects to receive a poor marketing message, which would you choose? My...
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How to Create Predictable Profits for Your Business
Here’s a pre-holiday gift for you … My interview with Charles Gaudet, founder and CEO of Predictable Profits, is now available for free download. A serial entrepreneur, Charles is a widely regarded...
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The 5 Most-Read Marketing Articles in 2012
‘Tis the season for marketing makeovers … There comes a time when you say to yourself, “I’m fed up with seeing the same results year after year. I should be getting more leads.” And for many business...
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Creating Website Content: An SEO ‘Shortcut’ You Can Use to Get Leads
Last Friday, I had a phone call with a member of a client’s search engine optimization team. The first five minutes were painful and, unfortunately, the anguish only intensified the longer we talked....
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